We start with asking the question - what's the job?
If we are talking about online store - it's to sell things. If corporate website - it's encourage people to do business with you. Sometimes the job is to impress, surprise and sometimes to reinforce trust and credibility.
So what's the job today?
WEB DEVELOPMENT AND DESIGN
This stage starts with analysis of the business, it's
target customers and competitors. Then we pick the right design and come up with first draft. We pick the right tools and necessary integrations.
Remember we are not here to build websites - we are here to solve problems!
Content equals copy and assets. Beautiful photos will carry your message, clear videos explain your product and mission. All of this needs to be set in a narrative - it is the story of your business. What are we trying to accomplish here?
We are talking about promotion - it's a crowded world out there and we need to be talking to our audience wherever we can find them. Think Instagram and Facebook campaigns, LinkedIn ads prospecting and email automation. Have you ever heard of drip campaigns?
GOOGLE PAGE RANK
Let's say we have finished...only to realize this is just a beginning of your problems. Now your site needs to be connected to Google and positioned. This can be a complex process, but hey, we went through all this for you to be found online!